BAT/INR: Convert Basic Attention Token (BAT) to Indian Rupee (INR)

Basic Attention Token (BAT) is a digital advertising token based on the Ethereum blockchain. It aims to create a new system that fairly rewards users for their attention with BAT tokens, while providing advertisers with a more efficient return on their ad spend. This is achieved through the Brave Browser, where users can view privacy-preserving ads and receive BAT rewards for doing so. Advertisers, on the other hand, can deliver targeted ads to maximize engagement and reduce losses due to ad fraud and abuse. The BAT token serves as the unit of reward in this advertising ecosystem, exchanged between advertisers, publishers, and users.

BAT operates within the Brave Browser, where users can opt to view ads and be rewarded with BAT tokens. Advertisers pay for their ad campaigns in BAT tokens, a portion of which is distributed to users and publishers, eliminating the need for intermediaries that typically increase advertising costs. The system measures user attention to reward publishers accordingly, with attention being calculated based on the duration and visibility of ads in relation to relevant content. The BAT platform aims to create a more efficient marketplace for attention, where user engagement is rewarded, and advertisers achieve better conversion rates.

The primary use case for BAT is as a payment token for advertising campaigns through Brave Ads. Advertisers can acquire BAT tokens from various third-party exchange platforms to pay for their ad campaigns. Users can earn BAT tokens by viewing these ads, and then use their tokens to access premium content from publishers, donate to publishers, or potentially use them in other applications that may develop as the BAT ecosystem grows. Publishers can also receive BAT tokens as payment for their content and as donations from users.

Basic Attention Token was launched in 2017 following a highly successful initial coin offering (ICO) that raised $35 million in under a minute. The project was founded by Brendan Eich and Brian Bondy, both highly experienced in the internet browsing software industry. Eich, the CEO of Brave Software, Inc., is the inventor of JavaScript and co-founder of Mozilla and Firefox. Bondy, the CTO of Brave and BAT, has extensive experience as a software engineer at Mozilla and other companies. Since its launch, BAT has rolled out its attention-based advertising experience to users in most countries through its Brave Rewards program.