JFIN is a decentralized digital lending platform based on blockchain technology. The platform has an automated administration that seeks to connect all stakeholders in the ecosystem, including borrowers, lenders, credit scorers, and specialized service agents. The firm intends to bring forth financial services that will disrupt the existing traditional financial services.

According to the whitepaper, the traditional financial systems are inefficient and it is too costly for established banks to provide services to the unbanked. Further, the conventional loan process is slow and tedious and needs a lot of paperwork and a long lead time of up to a month to complete the whole process. Besides this, the rejection rates for a personal loan are high. Without getting loans from banks, the applicants take higher risks by seeking illegal loans. In addition to this, the yield rate gap in financing markets is vast as the banks offer low-yield rates for savings accounts but take high-yield rates for loans.

Thus, the JFIN platform aims to offer three products: digital lending, peer-to-peer lending, and marketplace lending. These products seek to efficiently connect and process the global supply and demand of lending and borrowing. The platform aims to offer security on identification and privacy. The customer contracts are saved on a distributed ledger using smart contract technology on blockchain.

JFin token is the platform’s native utility currency. The token powers all transactions on the blockchain. Jfin coin seeks to incentivize participants for their contribution. The network fee is paid to the blockchain network that performs verification and processing of the transaction, and for this, only JFinCoins are accepted.

J Ventures Co. Ltd, operating as a Jaymart Public Company Limited subsidiary, was founded in 2017. The firm owns and provides the initial financing of the JFin token. The company’s core team comprises six members, including Thanawat Taro Lertwattanarak as the CEO, Ekachai Sukumvitaya as the Co-CEO, and others. Further, there is an eight-membered team of advisers.

The token’s maximum total supply is 300,000,000 JFin.